USA Hockey announced that the fifth annual Hockey Weekend Across America will be back in full force February 17-19th, 2012. This nationwide initiative began in 2008 to help celebrate the game of hockey and to expose it to potential new audiences. This year’s updated logo is a nice improvement over year’s past and I look forward to USA Hockey releasing additional details in the coming weeks. In the past, HWAA has scheduled daily themes and developed promotional materials and prizes to help go along with them. One of my favorite things offered during this special weekend, is the “Try Hockey For Free” events that happen around the U.S. What a great way to introduce young kids to the sport for the very first time. I believe in 2012, that event will take place on Saturday, February 18th. Last year, over 6,000 kids tried hockey for free!
Check this link for future announcements and details on the great events surrounding this weekend.